Conducting research to understand the preferred social media channels of your target audience is important. Once you have this information, you should focus on optimizing your presence on the platforms where your audience is most active. Additionally, align your social media strategy with your business goals to ensure you are using the platforms that will best support your objectives to the fullest.

The frequency and timing for posting on social media platforms differ. It's crucial to understand the specific parameters of each platform to ensure best usage. An experienced social media manager will be familiar with best practices for posting frequency and timing. If you're managing your own social media, consider conducting research to determine the appropriate frequency, length, and publishing time for your posts.

Organic content posting on social media is a way to share information with your followers and the public. Paid advertising, on the other hand, is achieved through social media ads. With these ads, you have the ability to create a custom ad and target your desired audience using demographics and interests. This ensures that your brand is seen by the right people.

Promoting your social media posts through boosting or advertising is a way to ensure more people see them. Platforms offer this option for a small fee and it's beneficial for posts that are doing well or promoting special offers. To increase engagement, you can either set up a straightforward ad directly from the post or a more complex one through the platform's advertising platform.

Your social media advertising budget depends on the funds you are willing to allocate. Although social media advertising is relatively budget friendly. It's important to adjust your budget to match each platform's restrictions. For instance, Facebook requires a minimum daily ad spend and it's recommended to start with a modest budget. As you gain a better understanding of what is effective, you can gradually increase your budget and quickly reap a positive ROI.